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HOME ABOUT ME OLD ARCHIVES (PRE-MARCH 2008) SUBSCRIBE 1 2 Library PR 2.0 by MICHAEL CASEY on OCTOBER 20, 2008 By Michael Casey & Michael Stephens — Library Journal, 10/15/2008 The rules of marketing have changed. Do libraries know that? Corporate PR-types used to control the message. Sitting behind a desk, they’d write a carefully crafted press release and then send it off to newspapers and upload it to their web site. The attention the company got might barely justify the salary of the PR professional. Today’s world is fundamentally different. Neither news nor brand identity are controlled through press releases or carefully choreographed newspaper articles. Brands are molded and shaped by the audience—and the audience is everyone. People talk. And people listen. Read the entire column here, for free. Listen to this post { 2 comments… read them below or add one } Maria 10.20.08 at 1:49 pm “Consider the not entirely positive reviews of the central library in Minneapolis on the popular review site Yelp.com. “The library itself is spectacular,” one library user wrote on July 2, 2008. “The librarians are kind of surly. Hate the fact that they’re closed Sunday and Monday.” Why hasn’t a nonsurly library employee responded? Not only should librarians monitor these conversations, we should respond in such cases with thanks for the positive reviews and “how can we do better” to the negative ones.” I do want to add that the “surly librarians” may want to respond, but feel like they aren’t allowed to do so. Libraries sometimes make staff feel like they are not allowed to talk to the press about the library (even if the “press” is talking directly to customers on a review site.) If I saw that about my library, I would maybe respond if I could do so annonymously, but would be concerned about reprisal if I posted my name. Suresh D Nair 10.22.08 at 12:00 pm This may be the case of a government funded library. A librarian may not have the liberty to air his or her views. But it is a known fact that a person having a negative opinion about a Library would be the person who rarely come to Library. The real user of Library will really get the fruits and will always have only good to speak about. Subscribe RSS Subscribe by Email PAGES About Me Old Archives (Pre-March 2008) ARCHIVES November 2008 October 2008 August 2008 July 2008 May 2008 April 2008 LINK SUGGESTIONS Blog on the Sideblyberg.netCitegeistThe Cool LibrarianDavid Lee KingFree Range LibrarianGirls with MacsGoogle Operating Systemwildsecretlibrary.orgLibrarian 1.5LibrarianInBlackLibraries Build CommunitiesLibraries & Life RECENT POSTS The Transparent Library: SixSignposts on the Way Holden and me, 10/25/08 ALISE 2009 Award Winner A message for President-ElectObama “it’s morning in America!” www.flickr.com SomewentwronWhat is this? Search for an item in librariesnear you:Enter title, subject or author Search WorldCat WorldCat.org >> LibraryCrunch Service for the Next Generation Library - A Library 2.0 Perspective by Michael Casey Leave a Comment Name E-mail Website You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> Submit Library GardenLibrary Marketing - ThinkingOutside the BookLibraryBytesLibraryChangeLibraryCrunchLibrary Revolutionlibrary riotLibraryStreamLibraryTraxThe Liminal LibrarianThe 'M' Word - MarketingLibrariesThe Shifted LibrarianStephen's LighthouseTame The WebThe Travelin' LibrarianUncontrolled Vocabularywalking paperWhat I Learned Today...YestoknowThe PourTWIPPHOTO.COMPowered by Bloglines Thesis Theme from DIY Themes.