Librarians + Good Marketing = Sweet Success
Text transcript from the PDF text layer
Take a clik over to The "M" Word, a blog by Nancy Dowd. I really love the whole marketing angle. Well written.
Captured from http://www.librarycrunch.com:80/2006/05/librarians_good_marketing_swee.html via the Internet Archive Wayback Machine. The screenshot and PDF preserve the captured visual layout; the transcript is provided for search and accessibility.